The first step in effective online marketing for a law firm is to decide what identity your firm has, and what law firm clients it wants to attract, since this will dictate your website design. For example, if you mostly deal with corporations, you might want a website that offers a more conservative design with photos of the lawyers in formal dress, which is intended to communicate to potential clients that you are trustworthy. If your firm wants to reach out to the man on the street that might be defending himself against a DUI charge, then you might opt for a more casual design intended to assure clients that hiring lawyers need not be a daunting process, with photos of smiling people on the home page.
Digital Marketing has changed a lot over the last couple years, yet many law firms are still falling behind. This video will help you to help your firm to get ahead of the rest in the upcoming year.
http://12khz.com/attorney-online-marketing/four-pillars-attorney-marketing-2017/
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